Darmada
Who is
Humly?
Humly is an innovative educational technology (EdTech) and human capital company that revolutionizes the way schools and nurseries manage flexible staffing.
Humly's primary function is to connect educational institutions with qualified substitute teachers, early years educators, and tutors.
References available on request.
What was my role?
During my time at Humly, I spearheaded a comprehensive visual transformation to elevate and modernize the company's brand identity. Stepping in to transition their aesthetic into a sleek, contemporary design language, I successfully developed and launched a robust brand asset library from the ground up to ensure cross-functional consistency.
My day-to-day contributions bridged multiple creative mediums, resulting in a diverse output of high-impact marketing graphics, engaging social media videos, corporate induction videos, and comprehensive learning course content.
Furthermore, to solve a critical shortage of high-quality brand imagery, I proactively leveraged cutting-edge AI tools to rapidly expand and enrich Humly’s photo asset library, providing the team with a versatile, scalable ecosystem of modern visuals.
Having been given trust to create visuals best suited for Humly and it's messaging, these are just some of the longer format videos made to help those joining their network to best understand the practices and benefits of the company.
As mentioned above, here are some of the results from the expanded image library. The owners of Humly expressed how they liked this style of photography of their staff but did not have a comprehensive library large enough to use day-to-day. Through the use of AI these images were able to be used for marketing and company visuals.
