Darmada
Who are
Hogan Lovells?
Hogan Lovells is an American-British law firm co-headquartered in London and Washington, DC. The firm was formed in 2010 by the merger of the American law firm Hogan & Hartson and the British law firm Lovells. As of 2024, the firm employed about 2,800 lawyers, making it the sixth largest law firm in the world
What was my role?
During my contract with Hogan Lovells I was brought on to help with the integration of their new brand refresh. This would involve the review all 9000 current creative materials for alignment with new brand guidelines, recommending content to retain, revise, or remove.
Expanding the creative library with new graphics, promotional materials, and animations to enhance brand consistency as well as icons and banners for each internal department.
HL had recently rebranded and the basis of this identity was through the work of 'Future Brand' so it was integral that the guidelines were understood and maintained throughout this process.
This video here is a personal favourite of mine. Every year around the holidays a video is sent out to clients and partners to thank them for their hard work throughout the year. For this (after being given the script), I was trusted to design the visuals from start-to-end independently and was successful.
